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GCC · India · UK · North America

AI for trading and distribution, end to end.

Know what you really earn.Know where your stock is.Know who owes you.Then act on it.

Data Semantics shows importers and distributors what they really earn by principal, product and customer, where their stock is and who owes them, and puts AI agents to work on orders, collections and supplier invoices, on the systems you already run.

For importers, regional trading groups, brand representatives, wholesalers and distributors.

14+ yearsbuilding enterprise data and AI
400+professionals, from Dubai and Bengaluru
200+enterprises served

In short

Data Semantics provides analytics, automation and AI agents for importers, regional trading groups, distributors and diversified trading companies. We connect principals, purchase orders, landed cost, stock, routes, customers and finance into one view of margin, inventory and receivables. AI agents then take customer orders from email and portals into the ERP, follow up overdue trade accounts and process supplier invoices, with people approving what matters. Start with either analytics or automation.

Works with
  • SAP
  • Oracle Fusion & EBS
  • Microsoft Dynamics 365
  • Salesforce
  • Van-sales & DMS
  • and others on request
The trading chain

Margin and cash are made or lost between teams.

Procurement, logistics, warehouses, sales, credit control and finance each run on different systems. Every gap between them is where margin, stock and cash leak.

  1. 01 / SOURCEPrincipals are managedAgreements, targets, rebates and lead times
  2. 02 / IMPORTGoods are bought and landedPOs, shipments, freight, duty and FX
  3. 03 / STOCKInventory is heldWarehouses, depots, consignment and van stock
  4. 04 / SELLTrade customers orderKey accounts, retailers, HoReCa and dealers
  5. 05 / DELIVEROrders reach the customerRoutes, van sales, returns and claims
  6. 06 / COLLECTCredit becomes cashTerms, deductions, collections and cash application
Who we serve

Built for everyone who buys, moves and sells to trade.

Four operating models, one foundation: connect the data, model the business, then automate the decisions that matter. Selling to shoppers in stores or online? See retail.

01 / IMPORT

Importers and trading groups

Regional groups importing from international suppliers across several entities, currencies and countries.

Where we help
  • Landed cost and true SKU margin
  • Multi-currency purchasing and payables
  • Consolidation across entities
02 / REPRESENT

Brand representatives

Companies representing international brands, measured on targets and accountable to principals.

Where we help
  • Principal scorecards and reporting
  • Targets, incentives and rebates
  • Stock and sell-out visibility by brand
03 / WHOLESALE

Wholesalers and B2B suppliers

Wholesalers selling to retailers, dealers and businesses on credit and negotiated terms.

Where we help
  • Customer and account profitability
  • Pricing and discount control
  • Credit exposure and collections
04 / DISTRIBUTE

Distribution networks

Distributors serving retailers, dealers and HoReCa accounts through warehouses, van sales and key accounts.

Where we help
  • Territory, route and van-sales performance
  • Warehouse stock, aging and near-expiry
  • On-time, in-full delivery
What we do

See it clearly. Then let AI act on it.

We combine industry understanding with the technical know-how to build what you need, from analytics and automation to AI agents that act. These are the most common starting points, and the last card in each row covers everything else.

See itAnalytics and decision intelligence: one trusted view, and what to do next.
Across the chainAnalytics

Landed Cost & Margin Intelligence

Landed cost and margin intelligence brings purchase cost, freight, duty, FX, rebates, discounts, returns and cost to serve into one view of what each SKU, brand, customer and route really earns.

  • Landed cost by shipment and SKU
  • Brand, customer and route profitability
  • Cost to serve and order economics
  • Margin leakage and discount alerts
SourceAnalytics

Principal & Supplier Intelligence

Principal and supplier intelligence connects agreements, purchase prices, rebates, lead times, fill rates and claims to show which principals and suppliers add value and which cost you margin.

  • Principal and supplier scorecards
  • Rebate, target and incentive tracking
  • Purchase price variance
  • Lead-time and short-delivery alerts
Stock · DeliverAnalytics

Inventory & Fulfillment Intelligence

Inventory and fulfillment intelligence combines sell-out, stock positions, lead times and open orders to balance stock across warehouses, depots and vans, with less capital tied up.

  • Demand forecasting and purchase planning
  • Stock balancing across warehouses and depots
  • Aging, near-expiry and slow-moving stock
  • On-time, in-full delivery, returns and claims
SellAnalytics

Sales & Territory Intelligence

Sales and territory intelligence connects orders, routes, salespeople, customers and targets to show where volume and margin are won and missed.

  • Territory, route and salesperson performance
  • Van-sales and key-account productivity
  • Customer ordering patterns and gaps
  • Targets, incentives and forecasts

Need something else analyzed or automated? Talk to an expert →

Act on itAutomation and AI agents that do the work, with people approving what matters.
OrderAutomation

Order Processing Automation

Order processing automation reads orders from customers and distributors, whether they arrive by email, PDF, portal or spreadsheet, checks them against price lists, credit and stock, and creates sales orders in your ERP.

  • Orders captured from email, PDF, portals and spreadsheets
  • Price, credit and stock checked before entry
  • Sales orders created in SAP, Dynamics 365 or Oracle
  • 90%+ less manual order entry
CollectAutomation

Collections Automation

Collections automation predicts which trade customers are likely to pay late, then uses AI agents to remind, follow up, resolve deductions and reconcile payments.

  • Credit exposure and risk scoring
  • Automated reminders and calls by segment
  • Deduction, return and dispute resolution
  • Cash application and forecasting
ImportAutomation

AP & Procurement Automation

AP and procurement automation captures, matches, approves and posts supplier, freight and service invoices into your ERP, with a full audit trail.

  • PO, GRN and invoice three-way matching
  • Freight, duty and service invoices
  • Multi-entity, multi-currency processing
  • Supplier statement reconciliation
Talk to an expert

Which of these would make the biggest difference?

Tell us where your teams lose the most time today. We’ll show you what we would fix first, on the systems you already run.

Talk to an expert
Semantics is in our name

AI is only as good as its understanding of your business.

A distribution ontology is a shared model of your business: the principals, SKUs, shipments, warehouses, routes, customers, orders, invoices and payments, how they relate, and which system each lives in. Your ERP knows the invoice, your van-sales system knows the delivery and your bank knows the payment. The ontology knows they're the same order for the same customer.

Explore our ontology and knowledge graph services

From insight to action

A dashboard tells you. Our agents act on it.

Two workflows trading and distribution teams often start with.

Collections Intelligence

From overdue to paid.

Trade credit handled consistently, for every account, every month.

  1. FlagAccounts likely to pay late or breach their credit limit are scored before the due date.
  2. UnderstandOrders, deliveries, deductions, returns and past conversations in one view.
  3. Reach outAutomated reminders and calls, in the right tone for each customer segment.
  4. ResolveDeductions and disputes go to sales or logistics with the evidence, and broken promises escalate.
  5. ReconcilePayments are applied in the ERP and the cash forecast updates on its own.
Landed Cost & Margin Intelligence

From busy to profitable.

Some of your biggest customers may be costing you money.

  1. DetectAccount margin is tracked after discounts, rebates, returns, delivery frequency and credit terms.
  2. UnderstandLanded cost, order size and cost to serve show where the margin goes.
  3. RecommendAn AI agent flags accounts and SKUs below target margin, with the likely cause.
  4. ActSales reviews terms, minimum orders or delivery days, and changes are recorded in the ERP.
  5. LearnMargin by account and route is tracked after the change.
Results

Measured in your numbers.

We don’t borrow results from other industries. Every trading and distribution engagement starts by measuring today’s baseline, and success is proven against it. These are the measures we track most often.

  • Days sales outstanding
  • Overdue balance
  • Margin by principal and customer
  • Days of inventory
  • Fill rate
  • Order entry effort
  • Cost per invoice
Client work

What we've built for trading and distribution.

A GCC beverage distributor

Sales, stock and receivables in one trusted view

Sales, inventory and finance data brought together, so sales, supply chain and finance work from the same numbers.

Sales & Territory IntelligenceInventory & FulfillmentERP
A diversified GCC trading group

Supplier invoices processed across entities and posted straight into the ERP

Invoices from many suppliers and operating companies captured, matched and posted, with one view of exceptions for shared services.

AP & Procurement AutomationSerinaERP
Common questions

Frequently asked questions

About distribution AI

What is a distribution ontology, and why does it matter?

A distribution ontology is a shared model of your business: principals, SKUs, shipments, warehouses, routes, customers, orders, invoices and payments, and how they relate, mapped to the systems where each lives. It gives every report and every AI agent the same definitions and full context, which is what makes their answers and actions trustworthy.

Margin, orders and cash

What is landed cost and margin intelligence?

Landed cost and margin intelligence brings purchase cost, freight, duty, FX, supplier rebates, discounts, returns and cost to serve into one view, so you can see what each SKU, brand, customer and route really earns, not just what it sells.

Can AI take trade customer orders from email and portals?

Yes. Zebo, the Data Semantics order-to-cash agent, reads customer orders from email, PDF, portals and spreadsheets, checks them against price lists, credit and stock, and creates sales orders in your ERP, cutting manual order entry by 90% or more.

What is collections intelligence for distributors?

Collections intelligence predicts which trade customers are likely to pay late, then uses AI agents to send reminders, make calls, track promises-to-pay, resolve deductions and disputes, and apply payments in the ERP.

Do you support van sales, consignment stock and supplier claims?

Yes. Data Semantics models your business as it actually runs, including van sales, consignment and depot stock, principal rebates and claims, customer deductions and multi-entity operations.

Systems and data

Which distribution systems do you work with?

SAP, Oracle Fusion and EBS, Microsoft Dynamics 365 and AX and Salesforce are the most common, plus warehouse, van-sales, distribution-management and banking systems. If your data is in a system, we can usually connect it.

Do we need to replace our ERP or data platform?

No. Data Semantics builds on what you run today, including Microsoft Fabric, Databricks or Snowflake if you already use one. Where item, principal or customer data needs cleaning or moving, DataPrep 360 handles it as part of the work.

Where is our distribution data hosted?

Our solutions run on Microsoft Azure and can be deployed in your own tenant and preferred region, so your data stays under your control.

Getting started

How do distributors start with AI?

Yes, and we recommend it. Common starting points are trade collections, supplier invoice automation, landed cost and customer margin, and stock balancing across warehouses. Each new use case reuses the same ontology, so it goes live faster.

Where does AI fit in a distribution business, and who stays in control?

AI agents score credit risk, follow up on payments, match invoices, flag margin leaks and recommend next steps within guardrails you set. Business-critical decisions such as credit holds, price changes and write-offs stay with accountable people, and every action is logged.

Start the conversation

Bring us the problem costing you most.

Collections, landed cost, stock or supplier invoices. We'll show you what it looks like automated, on your own data.

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info@datasemantics.co

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