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GCC · India · UK · North America

AI for hospitality, end to end.

Book faster.Bill cleaner.Collect sooner.See every property.

Data Semantics gives hotel groups and owners one view of revenue, receivables, costs and profitability across every property, and AI agents that run the back office: B2B reservations, city ledger billing, collections, reconciliation and supplier invoices. It works on Oracle OPERA and other property-management systems, and the finance systems you already use.

For hotel groups, resorts, owners and asset managers, and developers with hotel and serviced-apartment portfolios.

  • 14+years
  • 400+professionals
  • 200+enterprises

In short

Data Semantics provides analytics, automation and AI agents for hotels and hospitality groups. We give operators, owners and group leadership one trusted view of revenue, channel profitability, receivables, payables and GOP by property. AI agents then run the back-office work: turning B2B booking requests into reservations, billing the city ledger, following up for payment, reconciling OTA commissions and processing supplier invoices. It runs on Oracle OPERA, where our live deployments are, connects to other property-management systems through their APIs and posts to your ERP.

Works with Oracle OPERA PMSOPERA Cloud & OHIPInfor HMSprotelMewsCloudbedsOracle SimphonyMicrosoft Dynamics 365Oracle ERPSAPSun SystemsBooking.comExpediaand others on request
The hospitality back office

From contract to cash, in six stages.

Revenue that isn't paid at the front desk runs through a B2B order-to-cash cycle with tour operators, wholesalers, corporates, government entities and online travel agencies. Every stage touches a different team and a different system.

  1. 01

    Contract

    Rates, allotments and credit terms agreed with tour operators, corporates and government accounts.

  2. 02

    Reserve

    Booking requests, rooming lists and POs arrive by email or portal and become reservations in OPERA.

  3. 03

    Stay & post

    Room, F&B and ancillary charges post to folios and route to the right account.

  4. 04

    Bill

    City ledger invoices are collated with supporting documents and sent in each account's format.

  5. 05

    Collect

    Follow-ups, disputes and promises to pay are tracked until the cash arrives.

  6. 06

    Reconcile & report

    Receipts and OTA commissions are matched, posted to the ERP and reported by property and account.

Who we serve

Built for the businesses behind every stay.

The same hotel can have an operator, an owner and a parent group, each asking different questions of the same data.

Hotel groups & operators

Multi-property operators running OPERA with central or cluster finance teams.

Where we help

  • B2B reservations from tour operators and corporates
  • City ledger billing and collections across properties
  • OTA and travel agent commission reconciliation

Resorts & luxury properties

Destination properties with heavy tour operator, wholesale, group and event business.

Where we help

  • Allotments and rooming lists
  • Group, wedding and event billing
  • Deposits and prepayment tracking

Owners & asset managers

Owners who need timely, independent visibility of how their operators are performing.

Where we help

  • GOP, GOPPAR and NOI by property
  • Budget versus actual
  • Owner reporting and management fees

Developers with hospitality portfolios

Master developers running hotels, serviced apartments and branded residences alongside property sales.

Where we help

  • One finance model across hotels and real estate
  • Shared-services billing and collections
  • Serviced-apartment and long-stay billing
What we do

See it clearly. Then let AI act on it.

We combine industry understanding with the technical know-how to build what you need, from analytics and automation to AI agents that act. These are the most common starting points, and the last card in each row covers everything else.

See itAnalytics and decision intelligence: one trusted view, and what to do next.
ContractAnalytics

Revenue & Distribution Intelligence

Revenue and distribution intelligence is one view of what every channel, account and contract really earns once commissions, discounts and payment terms are counted.

  • Occupancy, ADR and RevPAR next to net revenue by channel
  • Account profitability for tour operators, corporates and government
  • Commission and acquisition cost by OTA and travel agent
  • Contract and allotment performance against actual pickup
ReportAnalytics

Owner & Portfolio Intelligence

Owner and portfolio intelligence is a governed, timely view of property performance for owners, asset managers and group leadership.

  • GOP, GOPPAR and departmental results by property
  • Budget versus actual and rolling forecast
  • Owner and management-company reporting packs
  • Cash, receivables and payables across the portfolio

Need something else analyzed or automated? Talk to an expert →

Act on itAutomation and AI agents that do the work, with people approving what matters.
ReserveAutomation

Reservations Desk Automation

Reservations desk automation is AI that reads booking requests, rooming lists and purchase orders from B2B accounts and turns them into accurate reservations in OPERA.

  • Booking emails, POs and rooming lists checked against the contract
  • Reservations created or amended in OPERA with the right rate code and routing
  • Routine reservation emails and calls answered by AI
  • Exceptions passed to the reservations team with full context
BillAutomation

Reservation-to-Cash Automation

Reservation-to-cash automation is the end-to-end flow from a confirmed B2B booking to an invoiced, collected and posted receivable, run by AI agents on top of OPERA and your ERP.

  • Checked-out folios billed to the city ledger without manual collation
  • POs, rooming lists and vouchers attached to each account's rules
  • Invoices sent by email, customer portal or e-invoicing
  • Receipts and OTA commissions reconciled, allocated and posted to the ERP
CollectAutomation

Collections Automation

Collections automation is knowing which receivables will pay, which will slip and why, and acting on it before they age.

  • Aging and risk scoring by account, property and segment
  • AI voice and email follow-ups with promise-to-pay tracking
  • Disputes captured and routed to the property that can resolve them
  • DSO and collector workload tracked in one place
Procure to payAutomation

AP & Procurement Automation

AP automation is AI that captures, matches and routes supplier invoices so finance teams approve exceptions instead of keying data.

  • Supplier invoices captured from email in any format
  • Two- and three-way matching against POs and receipts
  • Approval workflows by property and department
  • Posting to the ERP with a full audit trail
Talk to an expert

Which of these would make the biggest difference?

Tell us where your teams lose the most time today. We’ll show you what we would fix first, on the systems you already run.

Talk to an expert
Semantics is in our name

One model of your hotel business, shared by every report and every agent.

A hospitality ontology is a shared model of the business: properties, accounts, contracts, reservations, folios, invoices, receipts and the rules that connect them, mapped to the systems where each one lives.

Explore our ontology and knowledge graph services

From insight to action

What it looks like on a real month-end.

Two everyday back-office jobs, run by AI agents with people approving the exceptions.

Reservation-to-cash · Collections

A tour operator's month, billed and collected

  1. DetectThree days after month end, 140 checked-out stays for one tour operator are still unbilled.
  2. CheckThe billing agent matches each stay to the contract rate, rooming list and voucher. Six have a rate mismatch.
  3. Act134 invoices are collated in the operator's format and sent. The six mismatches go to reservations with the evidence.
  4. Follow upOn the due date, an AI agent emails and calls the operator's finance contact and records a promise to pay.
  5. CloseThe remittance arrives. Receipts are allocated to invoices and posted to the ERP.

Reservation-to-cash · Revenue intelligence

An OTA commission statement, reconciled

  1. ReceiveThe monthly commission statement arrives from the online travel agency.
  2. MatchEvery line is matched against OPERA stays, cancellations and no-shows.
  3. FlagCommission charged on canceled or no-show bookings is flagged with the reservation history.
  4. ResolveDisputes are raised with evidence attached. Agreed lines are approved for payment.
  5. LearnNet revenue by channel updates, so the revenue team sees what each channel really earns.

Illustrative examples. Volumes and steps vary by property and account.

Results

Measured in your numbers.

We don’t borrow results from other industries. Every hospitality engagement starts by measuring today’s baseline, and success is proven against it. These are the measures we track most often.

  • Unbilled stays
  • Days to invoice
  • Days sales outstanding
  • Overdue city ledger
  • OTA commission recovered
  • Cost per invoice
  • Owner reporting time
Client work

Live in hotel back offices today.

Reservation-to-cash on OPERA

A Dubai lifestyle hotel brand

B2B reservations from tour operators and corporates, city ledger invoicing, receipt reconciliation and allocation, and Booking.com commission reconciliation, run on top of OPERA.

Multi-property billing and reconciliation

A master developer's hotel portfolio

City ledger billing, reconciliation and payment allocation across several properties, connected to group finance.

AI on the reservations and collections desks

A UAE hotel group operating international brands

AI agents answer routine reservation emails and place collection calls, with every promise to pay and dispute recorded for the finance team.

FAQs

Frequently asked questions

About hospitality AI

What is reservation-to-cash automation?

Reservation-to-cash automation is the end-to-end flow from a confirmed B2B booking to an invoiced, collected and posted receivable. AI agents take the booking request, create the reservation in OPERA, bill the city ledger, follow up for payment and allocate the receipt in your ERP.

Systems

Which property-management systems do you work with?

Oracle OPERA on-premise and OPERA Cloud, where Data Semantics’ live hotel deployments run, plus other property-management systems such as Infor HMS, protel, Mews and Cloudbeds through their APIs or data exports. The integration route is confirmed in the first assessment. Data Semantics works with OPERA on-premise and OPERA Cloud. The integration method depends on the version, deployment and OHIP access, and we confirm it during the assessment.

Do we need to replace our PMS or ERP?

No. Data Semantics works on top of OPERA or your other PMS and your ERP through supported interfaces. Reservations, folios, accounts and the general ledger stay in the systems you already use.

Revenue and collections

Which B2B accounts can you handle?

Tour operators, wholesalers, travel agents, corporates, government entities and online travel agencies, each with its own contract, billing format and payment terms.

What is collections intelligence?

Collections intelligence is knowing which receivables will pay, which will slip and why, and acting on it before they age. It combines aging and risk scoring with AI voice and email follow-ups, promise-to-pay tracking and dispute routing.

Can AI call our customers about payments?

Yes. AI voice and email agents follow up on due and overdue invoices, record promises to pay and capture disputes, within scripts and limits you approve. Sensitive cases go to your credit controllers.

Cost and reporting

Can you automate hotel accounts payable?

Yes. Serina captures supplier invoices from email, matches them to purchase orders and receipts, routes approvals by property and department, and posts to your ERP with a full audit trail.

Can you produce owner and management-company reports?

Yes. Data Semantics builds owner and portfolio intelligence on your PMS, POS and ERP data: GOP, GOPPAR and departmental results, budget versus actual and rolling forecasts, and owner and management-company reporting packs, by property and across the portfolio.

Getting started

How do hotel groups start with AI?

Yes. Most clients start with one property, one account segment or one process, prove the result against a baseline, then extend it across the portfolio.

Where does AI fit in a hotel back office, and who stays in control?

AI agents read requests, match documents, follow up and recommend next steps within rules you set. Financial postings and business-critical decisions stay with accountable people, and every action is logged.

Let's talk

Bring us the problem costing you most.

Unbilled stays, an overdue city ledger, an AP backlog or an owner pack that takes two weeks. We'll show you what it takes to fix one of them, on top of the systems you already run.

Talk to an expert
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