Case Study: How we Helped a Global Real Estate Giant Establish a Smart Marketing Analytics Ecosystem
Menu
A global real estate conglomerate was looking to track marketing data across different establishments in a centralized manner. The marketing metrics for each destination needed clear measurement KPIs and freedom from siloed tracking to understand true marketing efficiency and ROI. The conglomerate leveraged a centralized marketing engine to bring structure and systems in place for future goals.
Data Semantics implemented a step-by-step system to define and measure clearly defined KPIs for each establishment; followed by a centralized reporting system to track everything at one place and perform holistic analysis from marketing data sources like Facebook, Instagram, Google Analytics, and Google Reviews. Power BI reports aided marketing data to be fetched by business users and analyze the efficacy of digital marketing initiatives across establishments to craft better campaigns.
