Marketing Analytics
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It is important to know where your customers are interacting with your brand. Which channels do they prefer? Which experiences work best where?
Advanced analytics is ushering in the next wave of marketing modernization. When you have a lot of data, why rely on siloed sources that only provide a partial picture? Bring the data from all your marketing analytics tools together to find the insights you need to drive leads, improve conversion rates, and manage spend.
Our clients across the globe have tested our solutions to optimize their customer experience across major channels to increase customer wallet share, retention, loyalty and lifetime value.
Customers interact with your brand everywhere. What used to be just web, CRM and maybe a call centre or brick and mortar now includes everything from mobile phones voice assistants and connected cars. The list grows every day.
No more manually stitching together all your data sources to get a complete overview of your marketing efforts.
Combine multiple data sets to gain deeper insight into your customers and their journey.
Define metrics once, and easily build and share custom dashboards to keep everyone on your team on the same page.
Allows marketers to adjust pricing in a responsive way based upon customer behaviour, such as discounts for hesitant purchasers.
Big data along with historical data can forecast customer behaviour and adjust marketing efforts based upon this information.
Big data provides a detailed analysis of the latest trends in customer behaviour with startling accuracy, including very specific sub-groups.
Big data analytics provide user-generated data necessary to understand consumer choices and preferences.
How do your marketing analytics stack up? It’s time to learn how to use marketing data to understand how each channel is driving leads and which of those leads converts to revenue.
Data Semantics is Microsoft Gold Partners who are Cloud & Data Analytics experts. Get in touch with us to help you find the best solution for your marketing needs. Talk to our marketing data expert.
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